User Acquisition Associate, Emerging Markets

Marketing

  • San Francisco, CA
  • Hyderabad, India
  • London, UK
  • Hamburg, Germany

We’re looking for a User Acquisition Associate to manage large-scale and multi-region paid marketing campaigns across the Niantic portfolio. This person is an analytical self-starter that can think out of the box, run advertising initiatives, and coordinate program execution across multiple titles. Part creative, part analytical, this role will balance data and consumer insights to help drive the Niantic mission of getting people out in the real world for ‘adventures on foot with others’. And, most importantly, you’ll have tons of fun. This role is not eligible for immigration sponsorship.

Responsibilities

  • Run global mobile marketing campaigns with programmatic buying partners: Facebook, Google, Apple and 3rd party networks.
  • Work with cross-functional and agency partners to define goals, build strategies, and execute on paid acquisition channels.
  • Identify new and innovative solutions to drive growth in opportunity markets.
  • Monitor, optimize and report performance of campaigns on an ongoing basis.
  • Optimize creative, targeting, bids and budgets daily to drive the highest return on investment.
  • Drive A/B testing and optimization of paid campaigns through levers such as creative, audience, network, device and placement.
  • Analyze results and provide performance insights for key partners.

Qualifications

  • 1-2 years of marketing experience with a focus on F2P (free-to-play) / freemium businesses that are ideally grounded in mobile products & services (e.g., games).
  • 2+ years experience of mobile paid mobile media channels (e.g. Facebook Ad Manager, Google AdWords) for use in both new user acquisition and re-targeting lapsed user cohorts.
  • Understanding of ad attribution and tracking with mobile measurement partners (i.e. Adjust, Appsflyer, Kochava).
  • Strong knowledge of competitive landscape in markets such as Brazil, Turkey, India, Philippines, Russia, etc.
  • An understanding of the mobile digital marketing space including various media buying strategies and options (CPM, CPC, CPI, CPE).
  • Expert level knowledge of Excel (pivot tables, vlookups, etc) - needs to feel comfortable in a spreadsheet with large data sets.
  • Blend of creativity and analytical approach to problem-solving.
  • Familiarity with ASO and validated methodologies to improve conversion rates.
  • Exceptional verbal, written communication skills and detail orientated.
  • Knowledge and understanding of Niantic’s mission and strategic position in the market.
  • Comfortable working in a fast-paced and highly dynamic environment.
  • Bachelor’s degree (or foreign equivalent) in Marketing, Computer Science, Engineering, Business Administration or a related field, or equivalent experience.

Plus If...

  • Worked with a Facebook Marketing Partner in the past (Nanigans, Smartly, etc).
  • Knowledge of SQL.
  • Knowledge of Big Query.
  • Have worked with Periscope, Tableau, Looker or similar data analytics platform.
  • Have worked at a startup or a role where you have worn multiple hats.
  • Fluency in other languages relevant to Emerging Markets.
  • Passion for Niantic games!

Join the Niantic team!

Niantic is the world’s leading AR technology company, sparking creative and engaging journeys in the real world. Our products inspire outdoor exploration, exercise, and meaningful social interaction.

Originally formed at Google in 2011, we became an independent company in 2015 with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and recently released third title, Harry Potter: Wizards Unite. 

Niantic is an Equal Opportunity employer. We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Bellevue, Los Angeles, London, Tokyo, Hamburg, and Zurich.