Senior Manager, User Acquisition

Marketing

  • San Francisco, CA
  • Sunnyvale, CA
  • Los Angeles, CA

Niantic, a leader in augmented reality and mobile gaming, is looking for a skilled Senior Manager, User Acquisition to help scale the next generation of products. The Senior Manager, User Acquisition will work closely with cross-functional internal teams ranging from Product Marketing, Direct Marketing, Data Science, and executive leadership; working with various external vendors and agencies to scale and grow Niantic's expanding portfolio of mobile titles. This person will also lead, mentor, and manage the user acquisition team.

Other responsibilities include crafting reporting for internal and external partners, owning the creative process, App Store Optimization, and working with external IP holders. This cross functional role is crucial to ensuring successful Niantic product launches and to scale users across the portfolio.

Responsibilities

  • Lead and optimize global mobile performance marketing with programmatic buying partners including Facebook, Google, Apple and 3rd party ad networks.
  • Work with cross functional and agency partners to define goals, build strategies, and lead paid acquisition channels including SEM, paid social, programmatic, online video, and affiliates.
  • Manage, mentor, and grow a team of skilled user acquisition specialists.
  • Build process and establish acquisition standard methodologies to establish Niantic as a leader in performance marketing within the gaming industry.
  • Drive A/B testing and optimization of paid campaigns through levers such as creative, audience, network, device and placement.
  • Analyze results and provide performance insights for key partners including Niantic executives and third party IP partners.

Qualifications

  • Bachelor’s degree (or foreign equivalent) in Marketing, Computer Science, Engineering, Business Administration or a related field.
  • 7+ years of experience in a performance mobile media buying position on major advertising platforms such as Google, Facebook and Apple.
  • An understanding of the mobile digital marketing space including various media buying strategies and options (CPM, CPC, CPI, CPE).
  • Expert level knowledge of Excel (pivot tables, vlookups, etc) - needs to feel comfortable in a spreadsheet with large data sets.
  • Authority on ad attribution and tracking with mobile measurement partners (i.e. Adjust, Appsflyer, Kochava).
  • Blend of creativity and analytical approach to problem solving along with exceptional verbal, written communication skills and an attention to detail.
  • Knowledge and understanding of Niantic’s mission and strategic position in the market.
  • Comfortable working in a fast-paced and highly dynamic environment.

Plus If...

  • Worked with a Facebook Marketing Partner in the past (Nanigans, Smartly, etc).
  • Knowledge of SQL, Big Query, and/or Periscope (or similar data analytics platforms).
  • Have worked at a startup or a role where you have worn multiple hats, ideally in mobile gaming.
  • Passion for Niantic games.

Join the Niantic team!

Niantic is the world’s leading AR technology company, sparking creative and engaging journeys in the real world. Our products inspire outdoor exploration, exercise, and meaningful social interaction.

Originally formed at Google in 2011, we became an independent company in 2015 with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current consumer titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and Pikmin Bloom. In November 2021, we launched our developer platform, Lightship, enabling creators to build immersive AR experiences around the globe.

Niantic is an Equal Opportunity employer. We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Bellevue, Los Angeles, New York, London, Tokyo, Hamburg, and Zurich.