Product Marketing Manager, Pikmin Bloom

Marketing

  • Tokyo, Japan

Come aboard and help craft how real world games are positioned and presented to the world. As a Product Marketing Manager, you will help build and drive product marketing strategies for Niantic’s real world Augmented Reality mobile game - Pikmin Bloom. Part creative, part analytical, this role will require your strategic and tactical skills to help launch and run campaigns, increase retention, and build user happiness in our quest to get the world exploring more with our games. Niantic’s games are distinct from typical casual mobile games, and so is our marketing strategy. During your time here, you’ll work closely together with a team of hardworking and passionate marketers to conceptualize and implement impactful campaigns, lead the regional marketing strategy for global franchises, and work with executives and key business partners. And, most significant, you’ll have tons of fun.

This position is responsible for planning and executing marketing activities to grow the users of Pikmin Bloom in APAC, focusing primarily in Japan.

Responsibilities

  • You are going to build an APAC marketing plan and supervise all relevant marketing channels (Social Media, Direct Marketing, events, Paid UA etc.) to run a global live mobile game. Find opportunities for growing business (# players, revenue) and take appropriate actions in APAC, with an emphasis on Japan.
  • Define and execute new product launch and/or marketing campaigns in close coordination with internal cross-functional partners including Product Management, Engineering, Sales, Business Development/Partnerships, Operations/Customer Support, Marketing Communications, Global Product Marketing, Community Management and Comms/Comms/Public Relations teams, external partners (including local governments), and also external marketing / PR agencies.
  • Track and work towards goals including: consumer awareness, user acquisition, DAU, MAU and user retention.
  • You will track and interpret product and marketing analytics; suggest improvements or revised marketing strategies, where relevant.
  • You will build, guide and track the APAC marketing budget.
  • You will conduct return on investment analyses on all marketing campaigns and apply takeaways to future programs.
  • Needs to have a passion for crafting and producing impactful experiences (including real-world events as well as digital promotions) for fans, and strong commitment and initiatives to achieve the business goal.

Qualifications

  • BA/BS degree or equivalent practical experience.
  • 6+ years experience in marketing of IT industry, and/or partner development.
  • Product positioning strategies that factor in market and competitive dynamics.
  • Direct marketing, marketing program management, or marketing consulting.
  • Paid media campaign strategy and management including creative development, agency selection, media buying, campaign tracking and optimization.
  • Social media marketing; familiarity with community management & engagement strategies a plus.
  • Experience working on a highly cross-functional team with ability to lead complex projects with multiple partners and multiple priorities.
  • Strong leadership, initiative, and outstanding verbal and written communication skills, with experience in developing and delivering executive presentations.
  • Passion for analyzing products, customers and market dynamics.
  • Strategic problem solver with strong leadership, management, and interpersonal skills.
  • Knowledge and understanding of Niantic’s mission.
  • Native in Japanese, and business level communication in English.
  • Able to travel, including domestically and international.

Plus If...

  • Avid player of Niantic games.
  • Business experience in an international environment experience as a Product Marketing Manager.
  • Experience managing relationships with external partners.
  • Game industry experience.
  • Languages in APAC region other than Japanese.

Join the Niantic team!

Niantic は、世界有数のAR (拡張現実)テクノロジーの提供によって、人々が現実世界でクリエイティブな魅力にあふれた冒険のきっかけを作っています。私たちの製品・サービスは、外に出て探索する、運動する、そして人と人とのつながりを作ることを促すことを願ってつくられています。

2011年にGoogle で設立され、任天堂株式会社、株式会社 ポケモン、Alsop Louie Partners などの心強い投資家のサポートを受けて、2015年に独立しました。現在Nianticが提供するコンシューマー向けタイトルには、世界をコントロールすることをテーマにした先駆的なゲーム「Ingress」、記録やぶりのAR ゲーム「Pokémon GO」、「Pikmin Bloom」などがあります。また、2021年11月には、開発者向けAR プラットフォームである Lightship の提供を開始しました。

Niantic は雇用機会均等雇用者です。Niantic の製品を愛してくださっているコミュニティの皆様に喜んで頂ける製品・サービスをつくるにはまず、全ての社員を支え、それぞれが自分の安全な居場所があることを実感できる環境を作ることが必要不可欠であると確信しています。このミッションのためにはテクノロジー業界において過小評価されてきた人材もふくめ、積極的に多様性(ダイバーシティー)を反映する人を募集し、採用することを重視しています。これはNianticの価値観においてもっともコアなものだと考えています。

私たちは、毎日わくわくしながら、知的好奇心をもち、課題解決への情熱を大切に、楽しく仕事に取り組んでいます。Niantic は、サンフランシスコ、サニーベール、ベルビュー、ロサンゼルス、ロンドン、東京、ハンブルグ、チューリッヒの各都市にオフィスを持ち、それぞれで採用を広げています。

Niantic is the world’s leading AR technology company, sparking creative and engaging journeys in the real world. Our products inspire outdoor exploration, exercise, and meaningful social interaction.

Originally formed at Google in 2011, we became an independent company in 2015 with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current consumer titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and Pikmin Bloom. In November 2021, we launched our developer platform, Lightship, enabling creators to build immersive AR experiences around the globe.

Niantic is an Equal Opportunity employer. We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Bellevue, Los Angeles, New York, London, Tokyo, Hamburg, and Zurich. #LI-HYBRID