Narrative Writer & Editor, Pokémon GO


  • San Francisco, CA
  • Los Angeles, CA

The Niantic team is looking for a versatile narrative-focused writer and editor to help us create new stories within the Pokémon GO universe. You’ll work with our larger narrative team to craft new characters, design new missions, and build narrative arcs.

The ideal person has a passion for the franchise and a deep understanding of the Pokémon universe. They’ve mastered the rules of grammar, and they’re confident and capable of developing their own written work (as well as the work of others). Pokémon GO’s narrative is delivered across a wide range of communication mediums, so the ability to craft blogs, in-game dialog, plotlines, emails, FAQs, video scripts, and other public-facing marketing materials is a requirement.

The narrative designer should possess a strong sense of organization, professionalism, and attention to detail, as they will be partnering with internal and external colleagues to develop high-profile content which will reach millions of people around the world. In addition, self-motivation and time management is critical as this role will need to quickly switch between projects and hit critical deadlines.


  • Work with the Pokémon GO development team, The Pokémon Company, and the rest of the narrative team to create plotlines, story arcs, and narrative beats to support the in-game experience and marketing campaigns.
  • Write, edit, and polish a wide variety of communications, including blogs, in-game dialog, emails, FAQs, video scripts, and other public-facing marketing materials for Pokémon Go.
  • Lead content approval and publishing processes with partners and outside vendors at the campaign level.
  • Establish, maintain, and develop brand glossaries for all of our supported languages.
  • Collaborate with the community management, events, social media, product marketing, and public relations teams to develop and maintain messaging best practices and style guides.
  • Assist in other copywriting needs (marketing blogs, social media copy, reactive messaging, crisis communication, etc.).
  • Help maintain consistency and cohesion across Pokémon GO’s characters, narrative voice, and editorial content.
  • Review and report on content performance and modify strategy accordingly.


  • Bachelor’s Degree in Communications, Screenwriting, Marketing, or related field.
  • A minimum of 4 years experience narrative writing, editing, and publishing under regular deadlines, preferably in the gaming industry.
  • Deep, demonstrated ability to write, edit, revise, and rewrite text-based content.
  • Experience with the Chicago Manual of Style.
  • Proven ability to manage multiple simultaneous projects.
  • Comfortable working in a fast-paced, collaborative team environment within an iterative editorial process.
  • Strategic problem solver with strong leadership, management, and communication skills.
  • Familiarity with editorial processes and project management.
  • Able to make critical decisions under time constraints and a full workload.
  • Experience working at a startup or game developer is a plus.
  • A passionate gamer; with familiarity and knowledge of Pokémon GO.

Skills Required

  • Narrative experience.
  • Editorial experience.
  • Written communication.
  • Marketing communication.
  • Google Docs Suite (Google Docs, Sheets, Slides).
  • Microsoft Office Suite (Word, Excel).
  • HTML is a plus.
  • Adobe Creative Suite (Photoshop, Premiere) is a plus.

Note: Writing samples and the completion of a writing test will be required.

Join the Niantic team!

Niantic is the world’s leading AR technology company, sparking creative and engaging journeys in the real world. Our products inspire outdoor exploration, exercise, and meaningful social interaction.

Originally formed at Google in 2011, we became an independent company in 2015 with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current consumer titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and Pikmin Bloom. In November 2021, we launched our developer platform, Lightship, enabling creators to build immersive AR experiences around the globe.

Niantic is an Equal Opportunity employer. We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Bellevue, Los Angeles, New York, London, Tokyo, Hamburg, and Zurich. #LI-HYBRID