Director of Global Live Events, Pokémon GO

Marketing

  • San Francisco, CA
  • Sunnyvale, CA

Live events are a true extension of Niantic products and highlight our core pillars of exploration, exercise, and real-world social. Niantic is looking for a Director, Global Live Events to lead the live event marketing team for Pokémon GO. This role would oversee the strategy and execution of major events such as Pokémon GO Fest, Pokémon GO Tour, and Pokémon GO Safari Zones. The ideal candidate is an authentic Pokémon GO fan who has experience producing large scale events and managing diverse global teams.

A combination of technical aptitude, Pokémon brand knowledge, and creative thinking are required to be successful in this role. Join the team and make a positive impact on millions of Trainers around the world.

Responsibilities

  • Build a quarterly/annual live events marketing calendar aligned to marketing OKRs, key campaigns, and business objectives, in close partnership with product managers.
  • Oversee the Pokémon GO live event P&L, driving towards profitability across all live event initiatives.
  • Manage a team of direct and dotted-line reports globally, building career roadmaps and establishing growth opportunities.
  • Collaborate with cross-functional internal teams to conceptualize and execute live events globally, ranging from 5,000 to 300,000 players.
  • Engage with executive leadership to keep them apprised of current live event statuses as well as presenting data-driven results and recaps.
  • Maintain relationships between agencies, vendors, and partners to ensure quality events are executed on time and within budget.

Qualifications

  • 10+ years experience producing large scale live events.
  • 4+ years experience managing and building high performing teams.
  • Passion for Pokémon GO and the Pokémon franchise.
  • Exceptional verbal and written communication.
  • Willingness to travel.

Plus If...

  • Experience with project management tools such as Asana.
  • Proficiency in G Suite a plus.

Join the Niantic team!

Niantic is the world’s leading AR technology company, sparking creative and engaging journeys in the real world. Our products inspire outdoor exploration, exercise, and meaningful social interaction.

Originally formed at Google in 2011, we became an independent company in 2015 with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current consumer titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and Pikmin Bloom. In November 2021, we launched our developer platform, Lightship, enabling creators to build immersive AR experiences around the globe.

Niantic is an Equal Opportunity employer. We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Bellevue, Los Angeles, New York, London, Tokyo, Hamburg, and Zurich.